SAGE is the world’s largest and oldest organization dedicated to improving the lives of lesbian, gay, bisexual, transgender, and queer and/or questioning (LGBTQ+) older adults. Founded in 1978 and headquartered in New York City, SAGE is a national organization as well as a local direct service provider in New York City, that offers supportive services and consumer resources for LGBTQ+ older adults and their caregivers, advocates for public policy changes that address the needs of LGBTQ+ older people and provides cultural competency training for aging providers and LGBTQ+ organizations.
Title: Director of Virtual and National Programming
Salary: SAGE offers a competitive salary and benefits package. The salary range for this position is $73,486-$91,858.
Department(s): National Consumer Initiatives
Reports to: Chief Experience Officer (CXO)
Status: Full-time / Exempt
Reporting to the Chief Experience Officer, the Director of Virtual Programming is a new position at SAGE. We have seen that LGBTQ+ older people are motivated to engage in online platforms to access programs, services and products designed for them, as well as to build and maintain social connections and to create ties across generations. The Director of Virtual Programming will help SAGE seize this opportunity and will be responsible for developing and executing a strategy to ensure that SAGE increases access to virtual programming among LGBTQ+ elders across the country, with a particular focus on those historically not accessing such programs, i.e., BIPOC (Black, Indigenous, People of Color), TGNB (Transgender and Gender Non-Binary), and rural LGBTQ+ elders.
The Director of Virtual Programming will help create, launch, and oversee SAGE’s new national Virtual Programming Initiative (“VPI”), a robust virtual platform of programs that would respond to LGBTQ+ elders’ interests and needs and offer a positive and simple user experience to attract and support LGBTQ+ elder users across the U.S. The Director will be responsible for creating a user-first approach to program and product content that is relevant to the audiences we intend to reach, and a strategy to reach LGBTQ+ elders across the country who are not already engaged with or known to SAGE, with a focus on BIPOC, TGNB, and rural elders.
The Director will also oversee and design a long-range strategy for SAGE’s national tech-enabled consumer programs and initiatives aimed at engaging and supporting LGBTQ+ elder consumers across the country. These initiatives include SAGECents, a financial wellness app; SAGEConnect, a national phone buddy program for LGBTQ+ older adults; the SAGE National LGBTQ+ Elder Hotline; and SAGETable, a program that seeks to connect intergenerational LGBTQ+ community members over a meal.
The Director of Virtual and National Programming will create and monitor KPIs to ensure a positive consumer experience among the various external audiences interacting with SAGE. This will require working with SAGE’s internal Impact and Evaluation department, as well as with staff who lead SAGE’s other national initiatives to create an org-wide approach to measure consumer experience and satisfaction. As more data is gathered, the Director of Virtual and National Programming will work with the CXO and cross-departmentally to research and potentially create new consumer initiatives.
Duties and Responsibilities
- Work with the CXO and National Consumer Initiatives team to create, launch, and oversee the SAGE Virtual Program Initiative (“VPI”). This would include, but is not limited to:
- Assessing current and emerging platforms for the delivery of SAGE’s VPI and selecting platforms for the delivery of each of SAGE’s virtual programs that allow for both synchronous and asynchronous participation, ensuring that the platform is age-friendly and in compliance.
- Identifying partners that offer high-quality, relevant virtual programming that SAGE can collaborate with.
- Developing a staff structure to support the initial launch of the program, as well as a long-range plan for staffing to scale.
- Working with SAGE’s Marketing & Communications Department on a cohesive marketing strategy that would educate consumers and drive sign-ups to the platform.
- Develop unique, creative, high-quality virtual LGBTQ+ older adult programming that is responsive to the interests and needs of LGBTQ+ elders, in partnership with SAGE staff and external partners.
- Ensure that SAGE’s virtual programming and tech-enabled program offerings are reflective of and responsive to subcommunities of the LGBTQ+ elder population, including Black, Indigenous, People of Color (BIPOC) elders, transgender, and non-binary (TGNB) elders and those living in rural areas.
- Working with vendors to ensure the platform is up and running with appropriate tech support in place
- Developing and monitoring KPIs to ensure a positive consumer experience among the users of the VPI.
- Design and implement a long-range national strategy for SAGE’s existing tech-enabled national initiatives aimed at engaging LGBTQ+ consumers across the country. This will include an assessment of the current state and impact of the programs, monitoring that each program is on track to meet its internal and funder-stated deliverables, as well as the development of KPIs in order to track consumer satisfaction and improve the consumer experience.
- Develop, in partnership with SAGE staff and external counsel, policies and procedures to govern all of SAGE’s tech-enabled and virtual consumer-facing initiatives.
- Develop, in collaboration with SAGE’s Marketing & Communication Department, an outreach and marketing strategy to increase user engagement in SAGE’s national consumer-facing initiatives. This would include an audience-specific strategy with an overlay outreach approach to BIPOC, TGNB and rural elders across the country.
- Partner with SAGE’s Development team to resource SAGE’s VPI and national consumer-facing initiatives.
- In collaboration with the SAGEServes and National Programs teams, recommend existing SAGE programs for expansion through SAGE’s VPI.
- Stay abreast of industry trends and make recommendations to improve and expand SAGE’s VPI and national consumer-facing initiatives.
- Perform other duties as needed or assigned.
- B.A. or a related field or 4 years of professional experience in technology-enabled programming.
- Experience in identifying, developing, deploying, and integrating technology platforms
- Experience with using data-driven audience, media, digital program market research, and competitive assessments to improve the consumer experience.
- Knowledge of online learning and virtual engagement and experience with emerging technologies.
- Strong community-building and organizing skills.
- Strong organizational skills with a demonstrated ability to manage and prioritize multiple tasks
- Flexible and dependable – this position requires flexibility around scheduling; some evening or occasional weekend hours may be required
- Ability to work independently, as well as a member of a team
- Comfortable working in a fast-paced environment
- Self-starter with a strong work ethic.
- Ability to relate effectively to a wide range of personality types and working styles.
- Excellent verbal and written communication skills.
- Ability to effectively coordinate tasks and priorities.
- Strong initiative, high energy level, demonstrated ability to motivate people and creativity.
- Ability to evaluate, update, and innovate systems and processes with an eye toward future development and growth.
- Commitment to the mission of SAGE and the goals of the virtual program initiative.
- Familiarity with LGBTQ+ aging issues and cultural and linguistic competency regarding age, ability, sexuality, gender identity and expression, race, ethnicity, class and other characteristics that affect the lives of diverse older adults
- Familiarity with social and aging services networks and supports
- Ability to speak or write in Spanish
Location: The position may be fully remote or based on a hybrid model in our New York City office; travel between the above and other locations within the NYC metropolitan area may be required, in accordance with needs and program necessity.
Schedule: Full-time, 35 hours/week; generally, 9:30 – 5:30 Monday – Friday, with schedule adjustments as needed per program necessity.
How to Apply: Please click here to begin the application process. Contact firstname.lastname@example.org if you have any questions.
Equal Employment Opportunity
SAGE is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, ethnicity, creed, color, religion, sex or gender, sexual orientation, gender identity, gender expression, alienage or national origin, ancestry, age, citizenship status, marital or family status, family medical history or genetic information, veteran status, HIV serostatus, military or military discharge status, height, weight, disability or handicap, domestic violence victim status, employment status, socioeconomic status, criminal history or arrest record, sexual or other reproductive health decisions, natural hair or hairstyle, or any other status or characteristic protected by applicable federal, state, or local laws. SAGE is dedicated to this policy, with respect to all matters concerning employment.