As the Chief Experience Officer (CXO) for SAGE, Christina DaCosta’s mission is to bring the voices of LGBTQ+ elders from the margin to the mainstream and center their experiences in engaging with SAGE’s national initiatives and programs.
In her role as CXO, DaCosta leads strategies that grow SAGE’s marketing and communications efforts that promote positive images of LGBTQ+ life in later years. DaCosta will also create and scale national consumer initiatives that enhance the lives of LGBTQ+ older people and their experience within the larger community.
DaCosta oversees SAGE’s Marketing & Communications Department, SAGE’s existing national consumer-focused initiatives like SAGECents, SAGEConnect, and the National LGBTQ+ Elder Hotline, and will take the lead in developing new consumer programs for the organization.
A SAGE staffer since 2008, Christina’s longevity puts her in a unique position of retaining a rich institutional memory. Her media savvy allows her to work towards SAGE’s vision for the future of LGBTQ+ people in exciting and innovative ways. Christina has a track record of success, leading several initiatives, gaining numerous awards for SAGE’s work, and has recognized for her work in service to LGBTQ+ elders. She was named a Next Avenue 2020 Influencer in Aging for her work with SAGEConnect and was given the National Diversity Council Tri-State LGBTQ+ Leadership Award in 2022.
DaCosta earned her Bachelor’s of Arts from New York University, graduating summa cum laude with a major in Political Science and a minor in Philosophy.