Barbara Peda

Barbara P. Peda is the President of the Wells Group LLC, where she consults on business strategy, marketing, product management, and leadership. Previously, she was Senior Vice President in the Business Services Division of AT&T.

Peda previously served as Director of Choice One Communications and Safe Harbor Technology. She was a Trustee at the Independent College Fund of NJ and at Lambda Legal, and an Advisor at the Northridge Group. She also served on the Finance Committee of Manhattan Theater Club. Peda earned a Bachelor of Science in Business Administration from Montclair State University and attended the Executive Management Program at Yale University.

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