SAGE: Advocacy & Services for LGBT Elders
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For Immediate Release

September 30, 2010

SAGE Receives GLAAD Media Award in Advertising from the Gay & Lesbian Alliance Against Defamation

GLAAD award honors excellence in social marketing for SAGE's LGBT caregiving advertising campaign, seen by millions of New Yorkers.

[New York, NY] Last night, the Gay & Lesbian Alliance Against Defamation (GLAAD) awarded Services & Advocacy for GLBT Elders (SAGE) a media award in advertising for its ad campaign showcasing SAGECAP (Caring & Preparing), SAGE's innovative LGBT program that supports caregivers as they offer care to an aging loved one.

|"SAGE is honored to receive this prestigious award from GLAAD," said Michael Adams, executive director at SAGE. "This award sends an important message that fair, accurate and inclusive representations of our community must also include LGBT older adults. We thank GLAAD for helping bring visibility to the issue of LGBT caregiving -- a concern that will affect millions of us in our lifetimes."

The GLAAD Media Awards in Advertising honors individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community. See the official award recipients list online at

SAGE received the GLAAD Media Award in Advertising in the Outstanding Social Marketing category. Other nominees in this category included Garden State Equality and the Desert AIDS Project Syphilis Awareness Campaign.

The award-winning ad campaign ran for seven weeks in June and July 2010—as posters throughout the MTA subway system, as well as in print and online magazines, blogs, and other publications that target LGBT people throughout New York City.

Estimates show that SAGE's ads were seen more than 33 million times in this time period.

SAGE has also developed a Spanish-language ad that featured in the subway system and in La Voz, a Spanish-language newspaper in New York City. The ad campaign, designed by Arthur Korant & Partners, was funded by the Harry & Jeanette Weinberg Foundation.

SAGE is the country's largest and oldest organization dedicated to improving the lives of lesbian, gay, bisexual and transgender (LGBT) older adults. Founded in 1978 and headquartered in New York City, SAGE is a national organization that advocates for public policy changes that address the needs of LGBT older people. SAGE also offers supportive services and consumer resources to LGBT older adults and their caregivers, provides education and technical assistance for aging providers and LGBT organizations through its National Resource Center on LGBT Aging, and cultural competence training through SAGECare. With staff located across the country, SAGE coordinates a growing network of affiliates across the country. Learn more at

Media Inquiries

Christina DaCosta
Director of Communications

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