SAGE's Ad Campaign Takes New York City by Storm!

This fall SAGE's new ad campaign took New York City by storm with the message that “there’s no expiration date on a full and active life.” SAGE ads appeared in print media and in the public transportation system all over NYC. 
 
And the press has taken notice, including the Daily News, NY1 and 1010 WINS among others - see the media coverage by clicking on the link to the left. 
 
Photographer Janette Beckman, world-famous photographer who has shot rock stars and hip-hop artists for Rolling Stone magazine for the past two decades, has turned her lens on SAGE members, donors, staff and volunteers.  After a month-long casting process and more than 20 interviews, Janette and Double Platinum, the award-winning gay and lesbian focused marketing agency owned by Arthur Korant and Stephanie Blackwood,  have put a positive and hopeful face on LGBT aging. 
 
 
 Use the navigation at the left for:
  • Details about where the campaign appeared
  • Downloadable images from the campaign  
  • Maps of the bus routes 
  • Information about the photographer 
 
 
Scope of the Campaign and Timeline
PRINT CAMPAIGN
AM New York, Hoy, and The L Magazine – Sept - Dec 2008
 
TRANSIT CAMPAIGN
Bus Interiors (500) – Oct 6 for one month
Phone Kiosks (11) - Oct 6 for one month
Bus Shelters (2) – Oct 6 for three months and still appearing
Subways (1000) – Oct 29 for one month
 
Use the navigation at the left for images, bus routes and kiosk and shelter locations.